Hasdex 2nd spot Bitcoin EFT comercial.

Hasdex 2nd BTC Spot ETF comercial

Target group = Boomers (good strategy as it the boomers that dont understand BTC yet, the millennials and younger dont need an ETF to asses BTC)

Hashdex's New Ad Spot Signals Anticipation for Spot Bitcoin ETF Approval.

Hashdex has launched a new advertisement amidst the Securities and Exchange Commission's (SEC) deliberation on approving or rejecting applications for spot Bitcoin exchange-traded funds (ETFs) in the United States.

The ad, released on Dec. 28, features an interview from the 1980s where the subject dismisses the usefulness of home computers, emphasizing the time it takes to understand disruptive innovation. The campaign asserts, "Bitcoin’s time has arrived."

In tandem with Hashdex, other asset managers, including Bitwise, have also rolled out similar ad spots, possibly aiming to generate public interest ahead of potential approvals. The SEC has never approved a spot Bitcoin or Ether ETF for listing on any U.S. exchange, but speculation arises that multiple spot crypto ETFs could receive approval in January.

Bloomberg ETF analyst Eric Balchunas praised Hashdex's ad, drawing parallels between the skepticism towards computers/internet in the past and the current sentiment towards Bitcoin. Despite meetings with SEC officials in November and December, no official indication has been given regarding the approval of spot crypto exchange-traded products. The SEC did, however, set a Dec. 29 deadline for firms to amend existing applications in anticipation of potential approval.