ABOUT

Morten Storm Bio

Yourkeyz

Nine companies co-founded, three sold. Over 20 years I have launched brands in Spain and Denmark from nothing and run revenue lines up to €6.5M.

Hospitality, fashion and events are where I come from. I founded Fashion's Night Barcelona and ran it every week for eight years, with up to 2,000 guests a night. I co-built Clubkviar, a private dining club in Madrid and Barcelona, and sold it to Resy Group. For ten years I ran sales, marketing and PR for AIRE Ancient Baths and opened their Copenhagen location.

From 2022 to 2024 I was consulting and acting as CMO for a start-up tokenizing real-world assets. I built the go-to-market plan and led the choice of blockchain infrastructure.

Today I build AI systems. 76 of them run in production for me and do the research, lead generation, outreach and content I used to hire people for. Through Yourkeyz I build the same for clients.

Cand.negot. from the University of Southern Denmark. Danish is my native language, and I speak Spanish and English fluently.

Crypto, since 2019 I have studied, followed, networked and invested in the web3 sector. A space I see as the present and the future. I see my vast expertise and experience in the traditional world (+20years) with my 4 years of recently obtained expertise and knowledge in the web3 sector as the perfect combination to start working in this sector.

Since 2022 I have been working with a start-up company within the Tokenization of Real World Assets(RWA) as CMO /Consultant. I have assisted with my Business Development -, Market Research - and Marketing, Branding & PR Expertise (Experience & Know-how from both Web3 & Tradfi).

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Curriculum Vitæ

  • I build companies and then I run them. Nine founded, three sold. Revenue lines between €1M and €6.5M, and market entries in Spain and Denmark built from zero.

    My strength is staying power. I held the same role at AIRE for ten years. My restaurants have traded since 2013 and 2016. Fashion's Night Barcelona ran every week for eight years. A business holds when its systems and its team can carry it, so that is what I build.

    Today 76 AI assets run in production for me. They handle the market research, lead generation, outreach and content I used to hire people for. I have also published 240 articles on AI, marketing and Web3.

    • AI systems built in Claude Code: custom skills, agents, knowledge bases and workflows that run on a schedule

    • Lead generation and outreach: sourcing, qualification and agent-driven email

    • AI tools in daily use: Claude, Grok (xAI), Gemini and NotebookLM

    • Websites built and deployed on Next.js, TypeScript, Tailwind and Vercel

    • SEO and Google Ads: keyword research, audits and campaigns

    • Web3: tokenization of real-world assets, as CMO for an RWA start-up

    • Blockchain infrastructure choices: permissioned or permissionless, on-chain identity and wallets

    • Influencer, KOL and community marketing

    • Brand positioning and strategy

    • PR and integrated market communication (IMC)

    • Market and competitor analysis (SWOT) and KPI analysis

    • Customer loyalty, B2B and B2C

    • Event concepts and production

    • Market entry and business development from zero

    • Introductions across my network in real estate, hotels, bitcoin, wine and fine art

    • Negotiation across cultures

    • Tools: Pipedrive CRM, GitHub, OKR

  • Danish: native

    Spanish: fluent

    English: fluent

    German, Swedish and Norwegian: basic

    My master's thesis compared how Spanish and Danish companies do business and negotiate.

  • 2004-2006 Cand. Negot. (M.A.), International Business and Modern Language/Culture

    University of Southern Denmark, Odense

    1997-2004 Bachelor Negot. (B.A.)

    University of Southern Denmark, Odense

    1996-1997 Hhx Business College, Odense

    1993-1996 Sct. Knuds Gymnasium, Odense

    Cand. Negot. is the traditional business degree extended with culture, negotiation and language. I specialised in marketing, positioning and branding, negotiation and sales, communications, project management and cultural diversity, with extra coursework in relationship marketing and integrated market communication.

    Thesis: diversity in international business and negotiation behaviour. Spanish and Southern European versus Danish and Northern European business conduct.

  • Yourkeyz.io Consulting: Founder / Consultant

    2020-present. Independent consultancy with AI implementation as its core offer.

    • Advises clients on marketing, branding, positioning, PR and event strategy

    • Builds AI agents, skills and automated workflows into client operations

    • Publishes an open research library: 240 articles across Web3, marketing and AI

    AIRE Ancient Baths: Consultant, PR / Marketing / Sales

    2024-present

    • Advises on marketing strategy, brand positioning and sales, event planning and partnership development

    Consulting and acting CMO

    2022-2024. Real-world asset (RWA) tokenization start-up.

    • Built the go-to-market strategy: market research, competitor and SWOT analysis, positioning and marketing plan

    • Led the evaluation and selection of blockchain infrastructure, permissioned versus permissionless

    • Shaped the event and conference strategy for both Web3 and TradFi audiences

    AIRE Ancient Baths: Sales, Marketing & PR Manager

    2014-2024. Wellness brand with 10+ locations including New York, London, Barcelona and Chicago. €6.5M Copenhagen revenue (2022).

    • Delivered the group's entry into Copenhagen: research on area and building, then the lease, negotiated with landlords and the municipality

    • Recruited and selected the key employees

    • Owned market analysis, positioning, branding, marketing, PR, sales, KPI analysis and customer loyalty across B2C and B2B

    • Produced events for LVMH and Givenchy among others

    Fbms Fashion Group: Co-Founder

    2011-2014. Fashion agent and distributor for Spain and Portugal. €4M a year, 400+ B2B accounts.

    • Hired, trained and supervised sales staff and subagents; owned marketing, PR and brand management

    Friis & Co: Sales & Export Manager

    2008-2011. Fashion brand with €65M annual revenue.

    • Grew sales across Spain, Belgium, Portugal, Italy, Switzerland, France and Ireland; opened 2 new markets

    Bestseller: Area Sales Manager, Spain

    2006-2008

    • Carried a €16M annual budget, won 20 new high-end accounts and sold to 250 wholesale and 110 retail partners

    FS Solutions: Business Development Consultant

    2004-2006

    • Advised a Danish firm on entering the Spanish market and closed 6 major contracts

    Companies founded or co-founded

    • Restaurant Llamber, Barcelona, 2013-present: gourmet tapas, 120 seats, 50 staff, €2.6M a year

    • Restaurant Chigre, Barcelona, 2016-present: 50 seats, 20 staff, €1M a year

    • Zero Km Lounge, Barcelona, 2016-2019: grew to €1.5M a year, sold

    • Clubkviar, 2011-2018: co-built, sold to Resy Group

    • Fashion's Night Barcelona, 2012-2020: up to 2,000 guests per event

    • Nordicweb Spain, 2013-2015: 30 staff and 400+ clients

    • Dolce Vita & Zen, Granada, 2001-2005: two bars, both sold

  • Where I can help your company:

    • AI systems that do real work: lead generation, outreach, email handling, research and content, built into your operation and checked before handover

    • Websites, SEO and Google Ads: designed, built, deployed and run

    • Brand positioning and marketing strategy, from market research to the plan and the campaigns

    • Market entry: research, location, negotiation and the first hires. I have done it in Spain and Denmark

    • Event concepts and brand partnerships built to run for years

    • Web3 and tokenization: go-to-market for projects that need to reach both crypto and TradFi audiences, and the choice of blockchain infrastructure behind them

    • Introductions to people I know and trust in real estate, hotels, bitcoin, wine and fine art

  • Morten Storm

    Tel.: +30 697 324 61 25

    E-mail: storm@yourkeyz.io

    Telegram: @StormyFreedom

    Discord: StormyFreedom#8774

    GitHub: github.com/888StormyFreedom888

    Twitter: @StormMorten

    https://www.linkedin.com/in/morten-storm-5209033/

    Website: www.yourkeyz.io