Marketing Strategy - how to win the BTC Spot MKT war.
1) Target group = Boomers (millennials and younger don’t need an ETF to access BTC)
2) Channels = Fox News, Golf Tournaments, google (they just let go some rules) = where the Boomers are
3) Ideas = Use the “stars” of the Boomers (Bruce springsteen, The most Interesing Man(bitwise)
NOTE: There will be one big winner - The holy Grail and set for ever - the rest will fight over the rest via fees etc. My favourite is BlackRock….but if the BTC Grayscale Trust is allowed to convert also right away…. they have a lot of volume…..a shit load of volume right out the gate….. the race is on!!!
Winning the Marketing War for Spot Bitcoin ETF Launches.
Launching a Spot Bitcoin ETF involves navigating a competitive landscape where marketing plays a crucial role. Here are strategic approaches to win the marketing war:
Bold Campaigns: Embrace bold marketing campaigns to capture attention. Recent examples, such as VanEck's 'Born to Bitcoin' campaign, highlight the race for the first Spot Bitcoin ETF, creating a buzz and signaling market shifts.
Educational Content: Provide educational material to demystify Spot Bitcoin ETFs. Explaining the potential benefits, such as enhancing market liquidity and attracting institutional participation, can attract investors.
Market Impact Analysis: Offer market impact analyses to showcase the potential effects of Spot Bitcoin ETF approvals. This can help investors make informed decisions and anticipate market trends.
Strategies for Redemption: Share insights on redemption strategies, addressing concerns and uncertainties related to Spot Bitcoin ETFs. Transparency in this regard can build investor confidence.
Timely Updates: Keep the audience informed with timely updates on SEC decisions and regulatory developments. This ensures that potential investors are well-informed and engaged in the process.
Engagement with Industry Experts: Foster engagement with industry experts and analysts. Positive remarks from professionals, like Bloomberg ETF analyst Eric Balchunas, can add credibility and generate positive sentiment.