BRANDING

Branding

The problem

Many brands look fine and say nothing. The logo is clean, the colours are on trend, and nobody remembers them a week later.

What I do

I build brands from the business up. Who you sell to, what they pay for, why they should pick you. The name, the story, the look and the tone come after that. To me a brand is also how the place feels, how the staff answer the phone and what the guest says on the way home.

Branding or marketing?

Branding decides who you are: positioning, name, look, tone and the promise you make. It changes slowly. You do the work once and refine it over time.

Marketing gets that brand in front of buyers through campaigns, SoMe, SEO, ads and content. It runs all the time and is measured on leads and sales.

Branding makes people choose you. Marketing makes them find you. This page covers the first part. Marketing covers the second.

Examples

Fashion's Night Barcelona ran from 2012 to 2020, with a new brand taking over every week and up to 2,000 guests a night. Clubkviar grew from an idea into a large members club with partner restaurants across Madrid and Barcelona before it was sold to Resy Group. At Fashion's Night Barcelona we did events for Diesel and Replay. At AIRE Ancient Baths in Copenhagen I was Marketing and PR Director from 2015 to 2024 and did events for LVMH and Givenchy.

What you get

You get a brand platform with positioning, story, tone of voice and visual direction, written as rules your team and your agencies can follow.

Start

Write to storm@yourkeyz.io or call +30 697 324 61 25.