Marketing War BTC ETF - Take #3 - Bitwise (number 2)

Dec 21

https://twitter.com/BitwiseInvest/status/1737564629562245486

Using a know face/commercial:

The use of a familiar face from popular culture underscores the increasing relevance and intrigue surrounding bitcoin, signaling a new era of cryptocurrency investments.

The commercial features Jonathan Goldsmith, an actor renowned for his role as "The Most Interesting Man in the World" in the Dos Equis beer advertising campaigns.

In the ad, he intriguingly states, "Satoshi Sends His Regards," drawing a parallel between his iconic character and the ‘intriguing’ nature of bitcoin.

This ad represents a significant moment for Bitwise, which is among several firms awaiting approval from the U.S. Securities and Exchange Commission to launch a spot bitcoin ETF. Unlike larger players in the market, such as BlackRock, Bitwise has a history of offering crypto ETF products.

Morten Storm