Marketing Insights: Ron Goldenberg’s bold marketing strategies with the Brooklyn Nets.

Jun 12

TL;DR

The Masters in Marketing newsletter offers weekly insights from top marketing professionals. It includes stories like Ron Goldenberg’s bold marketing strategies with the Brooklyn Nets, where risk-taking and innovative thinking led to significant successes. Key lessons: take big risks, draw inspiration from outside your industry, and sell your story effectively.

Deep Dive

The Masters in Marketing newsletter aims to educate and inspire marketers by sharing insights from leading figures in the industry. Here’s a detailed look at what you can learn:

Meet the Master: Ron Goldenberg, VP of International Marketing at BSE Global, oversees international marketing for the Brooklyn Nets and Barclays Center. His career highlights the power of bold, unconventional marketing strategies:
- Risk-Taking: Goldenberg's daring idea to launch a Brooklyn Nets event in Paris, featuring an orchestral tribute to The Notorious B.I.G. and a Brooklyn-themed pizzeria, faced skepticism. However, his commitment to the vision led to significant success, including a sold-out tribute event and a surge in engagement and revenue[1].
- Outcome: The event was a massive hit with 15,000 tickets sold, significant web traffic, and over seven figures in revenue. This illustrates how thinking big and embracing risk can lead to substantial rewards in marketing[1].
Innovative Thinking: Goldenberg’s approach highlights the importance of drawing inspiration from outside your immediate industry. Instead of looking at other sports teams, he learned from global brands like Stüssy and Oatly. This broader perspective helped him infuse the spirit of Brooklyn into his marketing strategies, making them more culturally resonant and unique[2].
Storytelling in Marketing: Effective marketing isn't just about narrating a story but selling it. Goldenberg emphasizes the need to tailor the story to different audiences within an organization. Whether you’re convincing your CEO of strategic alignment or detailing execution plans to your team, understanding and evoking the right emotions is crucial. Data frames the story, but it’s the emotional connection that sells it[1].
Open Tabs: This section features thought leaders like Gary Vee discussing why traditional Fortune 500 companies often lag behind in adopting agile and innovative marketing strategies[3].
Your Turn: Encourages reader engagement by inviting them to ask questions to be answered by top marketers, fostering a community of shared learning and interaction[1].
Helpful Resources: The newsletter also provides valuable tools and apps for marketing analytics and B2B measurement, helping professionals navigate the complexities of data-driven marketing[1].