7 Social Selling Trends for This Year.
Social selling has transitioned from a passing trend to an indispensable strategy, especially with data indicating that high-performing salespeople are 12% more likely to utilize social media in their sales efforts.
In this article, I'll outline the key social selling trends derived from our State of Sales Report, based on insights from over 1400 sales professionals, to shed light on the strategies driving their success.
Top Social Selling Trends in 2024:
Salespeople Building Their Social Influence: Sales professionals are evolving into influencers, providing valuable content to educate and guide potential buyers.
Choosing Community-Centric Social Platforms: Social sellers prioritize platforms conducive to community engagement, fostering trust and understanding of customer needs.
Emphasizing Trust and Credibility: Establishing trust and credibility through social proof, such as user-generated content, is paramount for sales success.
Utilizing Social Media as a Lead Generation Channel: Social media serves as a potent lead generation tool, enabling sales reps to identify and research prospects efficiently.
Engaging Through Direct Messages (DMs): Offering customer support and answering queries via DMs proves effective in converting prospects into customers.
Optimizing Social Media Profiles: Sales professionals optimize their profiles to convey credibility and professionalism, aligning with their branding and messaging strategies.
Leveraging Native Social Media Shopping Tools: Utilizing native shopping features within platforms like Facebook and Instagram streamlines the purchasing process and enhances customer engagement.
Conclusion: Social media continues to be a vital tool for sales professionals, facilitating meaningful interactions with prospects and ultimately driving sales conversions. Embracing these social selling trends can significantly enhance sales effectiveness and customer engagement.
source: https://blog.hubspot.com/sales/social-selling-trends?utm_campaign=Sales%20Blog%20-%20Daily%20Manual%20Emails&utm_medium=email&utm_content=291306590&utm_source=hs_email